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Marketing Health Services, Second Edition by Richard K. Thomas - PDF eBook

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Marketing Health Services, Second Edition by Richard K. Thomas - PDF eBook
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Online Auction Description































































































Marketing Health Services, Second Edition






Marketing Health Services, Second Edition by Richard K. Thomas






(NOT paper & print book, but an eBook in PDF Format!)










Practical how-to guide

Discusses social marketing

Includes numerous templates, checklists, and sample survey questionnaires

Aimed at healthcare professionals who are new to marketing

Demonstrates cost-effectiveness of marketing



Healthcare marketing has not only come of age; it has also risen to a new level of prominence. Increased competition has driven healthcare providers to better understand the market in which they operate, their customers, and their customers motivations. Marketing is now a recognized and established function in many healthcare organizations. This book introduces healthcare leaders to the concepts they need to understand to plan and launch an effective marketing initiative. It provides a comprehensive view of the marketing process, from evaluating market needs to developing a marketing campaign to evaluating marketing efforts. This edition discusses recent developments in healthcare that are affecting the marketing of health services, as well as contemporary marketing approaches.

About the Author

Richard K. Thomas, PhD, is vice president of Health and Performance Resources and has been involved in healthcare market research and consultation with hospitals, clinics, health plans, and other healthcare organizations in both the public and private sectors for more than 30 years. He is an adjunct faculty member of The University of Tennessee Health Science Center and the University of Mississippi and is a fellow of the Center for Population Studies at the University of Mississippi. He previously served as the editor of Marketing Health Services, the healthcare journal of the American Marketing Association.


















So What Are You Waiting For? Order Your Copy of "Marketing Health Services, Second Edition" Today!

Right now, for a limited time, you can take advantage of a special introductory offer and receive the "Marketing Health Services, Second Edition" ebook for just $24.99 - that's $100.00 off the regular price of $124.99.



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What you'll receive: ALL downloadable PDF files.






























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Miscellaneous:













IMPORTANT:

These are NOT paper & print books, but eBooks in PDF Format that can be read on your computer or printed, if you prefer for easier reading. Audio is in MP3 format and can be easily transferred to a portable device. These will be shipped on a fully interactive CD/DVD that is viewable on any PC (Windows) Platform. They will not work on a Mac.


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Item Attributes (provided by seller)
UPC/ISBN:9781567933369
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