Some sellers have a reserve price on their item. A reserve price is the minimum price a seller is willing to accept for the item. The seller is not obligated to sell the item if the reserve price is not met.
As a buyer, you are not shown the reserve price. As you bid on an auction-style listing with a reserve price, pay attention to the label below the current bid price to see if the reserve has been met. Once the reserve has been met, the “Reserve Price Not Met” label will be removed.