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Selecting your starting price requires balancing between how much
money you want for the item, and what buyers will pay for it.
Setting
your price involves not only deciding the starting price of your item,
but also selecting pricing options based on which selling format you
select.
Pricing for auction format listings
The
starting price is the lowest price you are willing to sell your item
for (unless you also specify a reserve price). Bidding will start at
this price. Sellers have found that setting the starting price too high
may discourage bidding. Sellers often use reserve pricing to ensure
they sell the item at the amount they want. If you do not want to sell your item below a certain price, you can specify a reserve price.
A reserve price is an option you can use to stimulate bidding on your
listing and reserve the right not to sell below the price you want.
Pricing for fixed price listings
Enter the same amount for the "Auction Starts At" price and the "Buy Now Price". This disables bidding and becomes the fixed amount at which you wish to sell your item or items for.
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