Influencing Men in Business Book 1928 Scott Howard 3rd

Influencing Men in Business Book, by Walter Scott 1911, Revised and enlarged by Delton Howard 1928, Third Edition, 172 pages, Everyone in business or professional life has to deal with other people, to win the~, to persuade them. Those who have been most successful have understood the principles of psychology , though they may never have formulated them definitely. The aim of this book, when first published seventeen years ago, was to explain these principles as they apply particularly to selling and advertising, in a form which anyone could understand and use. During the momentous years since the last revision of the book much has been learned about this subject both in the psychological laboratory and in the experi- ence of the business world, but the demand for this volume as a concise and simple statement of principles has steadily continued. In the present revision, for which I am indebted to my colleague, Dr. Delton T . Howard, Associate Professor of Psychology and Direc- tor of Personnel, N orthwestern University , the discus- sion of the old book has been developed and further applied in accordance with our present knowledge. WALTER DILL SCOTT, NO WRITING, some shelf wear, one small edge tear to the first free endpaper, BINDING is intact with no loose pages, The back cover had the outer top corner bent resulting in splitting the paper on the inside and shows a crease on the backside,