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Item Description
I'd Like the World to Buy a Coke by David Greising
"Roberto
C. Goizueta left a legacy that extends far beyond Coca-Cola. He's the
man who showed that a company could expand by narrowing its focus to
soft drink sales and that a brand name could become a marketing
juggernaut"âThe Wall Street Journal (October 20, 1997)
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Robert Goizueta created more stockholder wealth than anyone in history. Here's how he did it...
The late Roberto Goizueta helped catapult the successful but stagnant
Coca-Cola into the world's most powerful brand and one of the greatest
generators of stockholder wealth in history. At the time of his death,
he was hailed in papers around the world as one of the most innovative
and successful CEO's of our time. Yet little is known of this corporate
maverick. This is his story.
Industry reviews
"Roberto
C. Goizueta left a legacy that extends far beyond Coca-Cola. He's the
man who showed that a company could expand by narrowing its focus to
soft drink sales and that a brand name could become a marketing
juggernaut"âThe Wall Street Journal (October 20, 1997)