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I'd Like the World to Buy a Coke by David Greising
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I'd Like the World to Buy a Coke by David Greising

Auction ID: 1817221
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I'd Like the World to Buy a Coke by David Greising
Bidding is closed. No more bids are accepted for this item
Ended: Dec. 04, 2009 11:04:01
Starting Bid $0.99 [ Convert ]
Seller Accepts:    PayPal
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Location: 98155, Washington, United States
Postage: $3.11 via USPS Media Mail
(See "Shipping" Section Below for details)
Status: Closed
History: -
Winner(s) N/A
Seller Information
GNGS (10) Verified Seller My Store
Registered since Jun. 26, 2009
in United States
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Item Description

I'd Like the World to Buy a Coke by David Greising

"Roberto C. Goizueta left a legacy that extends far beyond Coca-Cola. He's the man who showed that a company could expand by narrowing its focus to soft drink sales and that a brand name could become a marketing juggernaut"—The Wall Street Journal (October 20, 1997)

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Item specifics - Nonfiction Books

Author: David Greising Publisher: John Wiley & Sons Inc
ISBN-10: 0471345946 Category: Biography & Memoir
ISBN-13: 9780471345947
Business
Format: Softcover
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Publication Year: 1999 Condition: Very Good
Special Attributes: --



Detailed item info
Size
Height: 9.0 in.
Width: 5.8 in.
Thickness: 1.0 in.
Weight: 16.0 oz.

Publisher's Note
Robert Goizueta created more stockholder wealth than anyone in history. Here's how he did it...

The late Roberto Goizueta helped catapult the successful but stagnant Coca-Cola into the world's most powerful brand and one of the greatest generators of stockholder wealth in history. At the time of his death, he was hailed in papers around the world as one of the most innovative and successful CEO's of our time. Yet little is known of this corporate maverick. This is his story.

Industry reviews
"Roberto C. Goizueta left a legacy that extends far beyond Coca-Cola. He's the man who showed that a company could expand by narrowing its focus to soft drink sales and that a brand name could become a marketing juggernaut"—The Wall Street Journal (October 20, 1997)
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