You can give your buyers the convenience of Buy Now on your listings by using the Fixed Price format or adding a Buy Now option to the Online Auction format.

Fixed Price format

When you choose to list in the Fixed Price format (see: Pricing for fixed price listings), you'll indicate the price at which you'd like to sell your item(s) and buyers can purchase from your listings immediately at that price.

Online Auction format

When you choose the Buy Now option on Online Auction listings, your item has two ways to sell.

• If a buyer is willing to meet your Buy Now price, your item sells instantly and your auction ends.

• The Buy Now price disappears after the first bid is placed, or if you've placed a reserve price and it's met, except for some categories where the Buy It Now price is available for a longer time.
  

• Once the Buy Now price disappears, your auction proceeds normally.

Tip: Make Buy Now as fast and easy as possible for both you and your buyer by allowing Paypal payments.