As I recall the Maxwell House Coffee mug was a premium made available to anyone that sent in a certain number of labels or possibly can liners. Probably in the late 1970's or maybe the '80"s. After the red cups there was a time when the same cup could be had that was with a white background. This has been my favorite coffee cup for years with the one I use having chips and cracks. this week I was fortunately to find four of these cups. Hopefully you can share in my find. No chips, cracks or repairs on either cup. Always happy to combine items for shipping. If you have a question please ask. At closing I will send an invoice with appropriate options for shipping. Buyer to pay shipping and if desired insurance. Good luck (740)