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You may choose to run your banner ads specifically in one of our Main (Top Level) categories.
When running ads specifically in a Top Level category (such as "Jewelry & Watches"), your banner ad will be eligible to be displayed anytime a user is browsing categories in that area (in this case "Jewelry & Watches") and also whenever an item is displayed which is listed in the targeted category.
Example:
Category Targeted: "Jewelry & Watches"
Banner ads may appear for users browsing any of the categories beneath "Jewelry & Watches" such as:
Banner ads may also appear for users who are viewing items which are listed in any of the "Jewelry & Watches" categories.
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